Cross Border eCommerce as the Future of E-commerce. With the present rivalry in the consumer market, numerous techniques have been set up by business owners with the aim of getting more customers. Through implementing the various ideas by the business owners, there are some challenges that are difficult to overcome. Because of that, cross border e commerce has been considered as the best marketing option, as it is way easier to enter into an online market place without coming by any barriers. Cross-border-e-commerce can be defined as an online trade conducted between a consumer and a business owner, between two types of businesses either same or different, between the various producers or brands and also between two user groups. Through the introduction of Amazon and eBay as their marketing platform, this type of e-commerce has been made possible globally. Websites introduced in cross-border marketing have made trading between consumers and international distributors much efficient. An the advantage of using cross border e-commerce in business practices is in the fact that through their platforms, the client is by any chance not taxed upon buying a product whereas the seller can sell their goods without having a license. The fantasy of having a unique asset has significantly influenced the online business prosperity of cross border e-commerce as one cannot argue the fact that comfort is a bonus to it. Controversial talks have been argued out if with the success cross border has portrayed so far, it can be considered as the future of e-commerce in upcoming businesses. However, with its success three main barriers have an impact on cross border e-commerce:
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o Fraud. Through globally goods purchase, many cases have been reported of customers been conned or the buyer getting rigged off their payment. Issues on the proper payment service has been increasing over times, making people lose trust in the system.
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o Logistics and reverse logistics. If one is not keen on his or her local consumers, logistics obtained from them can negatively impact your business in case you doing it online. o Regulation. Regulation by the government has been recorded to have an impact on a business a significant number of ways either positively or negatively. Therefore for a business owner, it is greatly advised that he or she should have actual knowledge of taxation as it will help them understand how the local tax works and also should ensure customers pay to be legit. Otherwise, this might impact your business or brand negatively. Overview, cross border e-commerce, experienced problems too. This challenges come in as negatives of this marketing platform but finding the positives is have been able to achieve, it is greatly considered as the future e-commerce is to experience.

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